(1) The purpose of this Policy is to ensure a governance framework for the University’s outgoing sponsorship agreements which: (2) The Policy objectives are to: (3) The Policy applies to: (4) The reputation and image of La Trobe University is influenced by the relationships the University enters into.Out-going sponsorships are activated to build, maintain or enhance the reputation and brand of the University. Sponsorships will improve recruitment opportunities for the University, enhance our reputation in the areas of teaching, learning or research or improve our relationship with the University’s communities. (5) Out-going sponsorships should have clear ownership and management. Sponsorships must have approved agreement terms and activities must be regularly reviewed and measured. (6) Sponsorships can be managed and funded by any school or division of the University. They must adhere to the approved University guidelines and if the agreement is over $2,000 it must be signed off by the Chief Marketing Officer, or the Vice-Chancellor (as specified in the Out-Going Sponsorship Guidelines). Marketing and Engagement keep a central database of all University agreements so they must be informed of any sponsorship arrangement. (7) Refer to Out-Going Sponsorship Guidelines. (8) For the purpose of this Policy:Outgoing Sponsorship Policy
Section 1 - Background and Purpose
Top of PageSection 2 - Scope
Top of PageSection 3 - Policy Statement
Section 4 - Procedures
Section 5 - Definitions
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This is not a current document. It has been repealed and is no longer in force.